Lecture Notes

Ses # Topics
1 Course Overview (PDF)

Examples Delta (PDF)

DMK Introduction (PDF)
2 Customer Segmentation and Customer Value Proposition (PDF)

DMK Segmentation Assignment (PDF)
3 Group Presentations

Customer Segmentation and Customer Value Proposition
4 The Firm as a Bundle of Competencies (PDF - 1.0 MB)

Mission I (PDF)

Mission II (PDF - 2.1 MB)

Mission Forms (PDF)

DMK's Mission (PDF)
5 Group Presentations

The Firm as a Bundle of Competencies
6 The Mission of the Firm and the Craft of the Strategic Agenda (PDF - 1.0 MB)

DMK Strategic Agenda (PDF)
7 Group Presentations

Mission and Strategic Agenda
8 Operational Effectiveness
9 Group Presentations

Operational Effectiveness
10 Innovation (PDF)

DMK Innovation (PDF)
11 Group Presentations

Innovation
12 Aggregate and Granular Metrics and Financial Evaluation

Metrics I (PDF)

Metrics II (PDF)

DM Metrics (PDF)
13 Group Presentations

Aggregate and Granular Metrics and Financial Evaluation
14 Final Wrap-up