Businesses are built upon the development of new technology, the translation of that technology into innovative products, and the discovery of relevant and novel applications for those products. (Image courtesy of Professor Wladawsky-Berger.)
This course features audio lectures.
This course covers how to leverage major technology advances to significantly transform a business in the marketplace. There is a focus on major issues a business must deal with to transform its technical and market strategies successfully, including the organizational and cultural aspects that often cause such business transformations to fail. Class material draws from concrete experiences of IBM's major transformation in the late 1990s, when it aggressively embraced the Internet and came up with its e-business strategy.
For any use or distribution of these materials, please cite as follows:
Irving Wladawsky-Berger, course materials for ESD.57 Technology-based Business Transformation, Fall 2007. MIT OpenCourseWare (http://ocw.mit.edu/), Massachusetts Institute of Technology. Downloaded on [DD Month YYYY].
Special software is required to use some of the files in this course: .mp3.